BIAB. Is it just a trend?
At SOAK, you’ll notice that our BIAB services are offered at a variety of price points. That’s because our team is made up of a diverse skill level of nail artists, each bringing their own flair, technique, and level of experience to the table. This tiered pricing structure gives you the freedom to choose a nail tech based on your vibe, whether you’re looking for maximalist cuticle detail, effortless simplicity, or something that suits your budget best.
So whether you’re a total BIAB newbie or a devoted convert, we’ve got something (and someone) for you.
If you’ve scrolled through your TikTok feed lately, chances are you’ve seen it: a set of glossy, impossibly smooth nails captioned with one word, BIAB. Maybe your nail tech has already sung its praises, or perhaps you’ve been quietly admiring it on someone else's hands. At SOAK, it’s not just a buzzword, it’s one of our most-loved services, and for good reason.
But what is BIAB, exactly?
BIAB stands for Builder in a Bottle. Think of it as the best of both worlds: the strength of a hard gel with the flexibility and lightness of a soft gel. It’s applied like a polish, but wears like armour. When applied correctly, it can encourage your natural nails to grow long, strong, and beautifully healthy.
Unlike acrylics or SNS, the removal process is more gentle on your natural nails. It's perfect for those who’ve struggled with nail damage or just want to grow out their natural length with extra support.
