SOAK Academy — Module 06
MODULE 06 · DEVELOPMENT & GROWTH

This isn't just a job. It's a pathway.

Whether you're just starting or already experienced, SOAK is built to give you a clear way to grow your skills, confidence, earning potential and leadership opportunities.

YOUR CAREER AT SOAK

Your growth should be visible.

Your development is supported, tracked and recognised. Progression is designed to be structured and achievable — not vague or based purely on how long you've been here.

01

Skills

Build stronger technical foundations and advanced capability.

02

Confidence

Grow through practice, feedback and experience.

03

Earning Potential

Greater capability creates greater opportunity.

04

Leadership

Pathways continue into education, management and leadership.

ONGOING DEVELOPMENT

Learning doesn't stop.

Development happens through formal training, feedback, client experience and day-to-day practice.

Your development tools

  • Online training platform
  • Skill workshops
  • Feedback and check-ins
  • Progression planning

Experience Recovery Tracker

Any client experience requiring follow-up, a comp fix, refund or credit is recorded in the Experience Recovery Tracker.

These logs support learning, help identify trends and are considered alongside other performance measures when making rostering decisions.

HOW PROGRESSION WORKS

You don't move up just by time.

You move up by meeting the standard.

Technical Skill
Timing + Efficiency
Client Experience
Team Contribution
Consistency
NAIL TECHNICIAN PATHWAY

From foundations to senior artistry.

Each level builds on the one before it. Progression is about capability, consistency and the standard you deliver.
01

Trainee / Apprentice

  • Learning nail fundamentals + FOH
  • Working under guidance
  • Focus on foundations + hygiene
02

Aspiring Artist

  • Recently qualified
  • Beginning to take clients
  • Building confidence + speed
03

SOAK Certified

  • Consistent technical execution
  • Meeting SOAK standards
  • Growing client base
  • Improving timing + rebooking
04

Specialist Technician

  • Advanced BIAB knowledge + application
  • Strong retention + structure
  • Trusted for key services
05

Senior Technician

  • High-level execution across services
  • Strong timing + efficiency
  • Consistent client results
  • Supports junior team members
BEAUTY THERAPIST PATHWAY

Build confidence, capability and client results.

The beauty pathway follows the same principle: stronger capability, stronger consistency and stronger client outcomes.
01

Trainee / Apprentice

  • Learning core treatments + FOH duties
  • Building consultation, hygiene and service foundations
  • Working under guidance
02

Aspiring Therapist

  • Newly qualified
  • Taking clients
  • Building confidence, speed and service delivery
03

Core Therapist

  • Performing the majority of the beauty menu
  • Consistent technical execution
  • Growing client base
  • Improving efficiency + rebooking
04

Senior Therapist

  • High-level treatment delivery
  • Strong client results + retention
  • Hitting performance benchmarks
  • Consistent timing + client experience
EDUCATOR PATHWAY

Turn your skill into impact.

Education pathways are for team members who want to help raise standards beyond their own client work.
ASSISTANT

Assistant Nail / Beauty Educator

  • Supports aspiring artists in development
  • Helps guide team + standards
  • Assists with workshops
REGIONAL

Regional Nail / Beauty Educator

  • Leads training classes + workshops in their state
  • Assists in writing training material
  • Delivers training + upskilling
  • Supports team development in their state
NATIONAL

National Nail / Beauty Educator

  • Leads training across all locations
  • Sets national standards
  • Drives innovation + education
  • Oversees Regional Educators
MANAGEMENT PATHWAY

Grow from salon operations into national leadership.

Management progression moves from leading the floor to leading teams, locations and eventually the wider business.
01

Salon Coordinator

  • Oversees daily in-salon operations
  • Manages bookings + client flow
  • Delegates tasks
  • Supports client experience
  • Trains new FOH team members
02

Salon Manager

  • Overall salon performance
  • Team management + leadership
  • Client complaints + recovery
  • KPIs: sales, utilisation, rebooking
  • Team standards + culture
03

Regional Manager

  • Oversees multiple salon locations
  • Supports Salon Managers
  • Monitors regional KPIs
  • Assists with hiring + structure
  • Identifies growth opportunities
04

National Manager

  • Oversees all salon operations
  • Sets national standards
  • Drives business performance + growth
  • Leads the leadership team
  • Supports strategy + expansion
THE TAKEAWAY

Your next step should never feel invisible.

You are supported, but you are also held to a high standard. Growth at SOAK comes from developing your capability and consistently meeting the standard required for the next level.

Continue to Looking After You →
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