MODULE 03 · THE SOAK STANDARD
Consistency is what makes the experience feel effortless.
The SOAK Standard is the way we welcome guests, present ourselves, manage time, care for our stations and leave the salon ready for whoever comes next.
THE GUEST EXPERIENCE
Same care.
Every guest.
Every guest who walks through the door should experience the same level of care and professionalism, regardless of who they are booked with or what service they are receiving.
Hover or tap each card to reveal the standard behind each stage of the guest journey.
01 · ARRIVAL
Acknowledge
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Acknowledge every client immediately. Within 3 seconds is the SOAK rule.
02 · CONSULTATION
Get clear
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Be clear on expectations, check for concerns and guide where needed.
03 · SERVICE
Stay present
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Stay professional, engaged and create an enjoyable experience.
04 · COMFORT
Notice the details
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Prioritise how the client feels throughout. Small details matter.
05 · COMPLETION
Check your work
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Confirm the client is happy and fix anything before they leave.
SHOWING UP READY
Your shift starts before your first client.
Being prepared keeps the day moving smoothly and helps the entire team stay on schedule.