At SOAK Bar + Beauty, we believe beauty should never come at the cost of people
or the planet. Guided by our core values - Fun, Quality, Self-Care, Community,
and Integrity - we’re here to shake up the beauty game with conscious, inclusive
experiences that feel as good as they look. From the products we stock to the way
we run our spaces, we keep things thoughtful, transparent, and full of heart. We’re
big on connection, big on trust, and big on sharing what we know so our guests feel
confident and cared for every step of the way.

Environmental
As the only licensed beauty bars in Victoria, we juggle two priorities: ultra-clean,
high-standard services and a lighter impact on the planet. It’s not always easy - but
we’re up for the challenge. We bulk order to cut down on packaging and delivery
emissions, run paperless with smart digital tools (hello, colour wheel innovation), and
prioritise refillables and recycling in our day-to-day.
Where we can, we choose Australian-owned and made, female-owned, vegan,
low/no-tox, and recyclable products - because your beauty rituals can support local
legends and the planet. We love educating our guests on these choices too, with
service options that are low-waste and product lines that are as transparent as they
are fabulous.

Social
People are at the heart of SOAK - our team, our guests, our community. We believe
beauty is for every BODY, and we’re proud to create a space where everyone is
welcome, respected, and celebrated. From our inclusive hiring practices to our
flexible, supportive work environment, we back our people to grow, evolve, and truly
shine.
Our team is made up of talent from 30+ countries, and we honour that diversity with
intention - creating tailored roles, providing flexible schedules, and building a strong

culture of respect, collaboration, and fun. Career progression here is real: casual
artists have grown into full-time leaders, managers, and even shareholders.
We reward our team with bonuses, commissions, and monthly social events to
keep the vibes high and the bonds strong. Their friends and family are in on the love
too, with discounts and complimentary service perks that let them feel part of the
SOAK magic.
And when it comes to giving back? We’re all in. Throughout the year, we support
causes that matter to our staff and clients, donating to selected charities and
championing community connections that go beyond beauty.

Governance
We know the hair and beauty industry has work to do - and we’re holding ourselves
accountable. We strictly follow award guidelines, including weekend penalty rates
(yep, that means 22.5% more pay on Saturdays). To keep things operating for our
small business, we’ve introduced a 15% Saturday surcharge to cover some of this
cost - not ideal, but necessary to ensure our doors stay open for the experiences you
love.
All information relating to the Hair & Beauty Award guide can be found here:

We also take data privacy seriously. Our systems are backed by PCI-compliant
payment providers, and all personal information is securely stored and handled
with care. Whether you’re booking an appointment or sharing feedback, your trust
means everything to us.

At SOAK, these aren’t just policies—they’re our everyday promises. This is how we
do business beautifully.